Merchant Overview

How merchant-level features fit together

Merchant vs Store

Waffo Pancake organizes your account into two levels:

Store

Each store has its own products, orders, customers, and revenue. Manage store-level data from the sidebar inside a store.

Merchant

Your merchant account sits above all stores. It owns your identity, your payout accounts, and the pooled balance across every store you run. Access merchant tools from the top-right avatar menu.

Merchant-Level Pages

Open from the user menu (top-right avatar):

Page	What it’s for
Profile	Your personal identity used for payout holder-name matching. See Identity Verification.
Merchant Finance	Pooled balance across all your stores. Initiate payouts and view withdrawal history. See Merchant Finance.
Payout Accounts	Bank card or Alipay accounts that receive your payouts. Shared across all your stores. See Payout Accounts.