What is MoR?

We’re the seller. You focus on building.

Merchant of Record = We Handle Everything

A Merchant of Record (MoR) is the legal entity that sells to your customers. When you use Waffo Pancake, we become your MoR.

We're the Seller

Legally, we sell to your customers.

You Get Paid

Revenue goes to you. Minus fees.

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How It Works

Customer pays → Waffo Pancake → We handle taxes → You receive payout
                      ↓
             We're the legal seller
             We issue invoices
             We remit taxes

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Without MoR vs With MoR

Without MoR (DIY)

You’re responsible for:

• Registering for taxes in every country
• Calculating correct tax rates
• Filing tax returns everywhere
• Staying compliant with changing regulations
• Handling audits and disputes

With MoR (Waffo Pancake)

We handle:

• Global tax registration
• Tax calculation and collection
• Tax remittance
• Regulatory updates
• Audits and disputes

You focus on: Building your product.

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Global Tax Complexity

Country	Tax	Rate	Complexity
USA	Sales Tax	0-10%+	10,000+ jurisdictions
EU	VAT	17-27%	27 countries, different rules
UK	VAT	20%	Post-Brexit rules
Canada	GST/HST	5-15%	Federal + provincial
Australia	GST	10%	Digital services rules

Without an MoR, you’d need to register, track, file, and manage compliance in every jurisdiction you sell to.

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Real Cost Comparison

Approach	Monthly Cost	Time
DIY Global Tax	$2,000-15,000+	20+ hours/month
Hire Tax Consultants	$2,000-10,000	5-10 hours/month
Waffo Pancake	Included in fees	0 hours

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What We Handle

Tax Calculation

Real-time calculation based on:

• Customer location
• Product type
• Local tax rules
• Exemptions and thresholds

Tax Collection

Correct tax at checkout:

• Inclusive or exclusive pricing
• Real-time rate updates

Tax Remittance

We pay to authorities:

• On-time filing
• Correct jurisdictions
• Proper documentation

Payment Processing

• All major card networks + digital wallets
• Chargebacks and disputes
• Refunds
• Currency conversion

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MoR vs Payment Processor

Feature	Payment Processor	MoR
Processes payments	Yes	Yes
Tax calculation	No	Yes
Tax collection	No	Yes
Tax remittance	No	Yes
Legal seller	You	MoR
Tax liability	You	MoR

Using just Stripe? You’re still responsible for all tax obligations. With us, we handle everything.

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Benefits

Solo Founders

No LLC Required

Traditional MoRs require a legal entity. We don’t. Get paid directly to your personal bank account.

Startups

Focus on Product

Don’t spend engineering time on billing. Ship features instead.

Growing Companies

Scale Globally

Expand to new markets instantly. We’re already compliant in 173 countries.

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FAQ

Do customers see Waffo Pancake?

Customers see your brand on checkout. Invoices show us as legal seller (required for tax compliance), but feature your branding prominently.

Can I use my own payment processor?

No. MoR model requires us to process payments. This is how we legally handle your tax obligations.

Which countries do you support?

173 countries. See the full list.

Supported Countries

Full list of countries where you can sell.