Customers

Manage your customer database and relationships

Customer Management

The Customers page provides a complete view of everyone who has interacted with your products.

Customer List

View all your customers in a sortable, filterable table:

Column	Description
First Seen	When the customer first appeared
Email	Customer email address
Country	Customer location (with flag)
Status	Current customer status
Subscriptions	Active subscription count
Payments	Total payment count
MRR	Monthly Recurring Revenue from this customer
Revenue	Total lifetime revenue

Customer Statuses

Active

Has made payments but no active subscriptions.

Subscribed

Has one or more active subscriptions.

Churned

Previously had subscriptions that are now canceled.

Inactive

No recent activity or purchases.

Customer Details

Click on a customer row to view their full profile:

Overview Tab

• Email and name
• Location
• Account creation date
• Total lifetime value
• Current MRR

Subscriptions Tab

• All subscriptions (active and past)
• Subscription status
• Billing interval
• Next billing date
• Actions (pause, cancel)

Payments Tab

• Full payment history
• Payment status
• Amounts and currencies
• Refund status
• Associated products

Activity Tab

• Login history
• Subscription changes
• Payment events
• Support interactions

Filtering Customers

Use filters to segment your customer base:

Filter	Options
Status	Active, Subscribed, Churned, Inactive
Country	Any country
Date Range	First seen date
Has Subscription	Yes/No

Search

Search customers by:

• Email address
• Customer name
• Customer ID

Customer Metrics

Statistics Cards

Metric	Description
Total Customers	All unique customers
Active	Customers with recent activity
Countries	Number of different countries
Avg. LTV	Average customer lifetime value

Geography Distribution

A breakdown of your customers by country:

• Top 5 countries displayed
• Customer count per country
• Revenue per region

Customer Actions

View Customer Portal

Generate a link to let customers manage their own subscriptions.

Create Manual Payment

Process a one-time charge for an existing customer.

Cancel Subscription

Cancel a customer’s active subscription immediately or at period end.

Refund Payment

Issue a full or partial refund for a past payment.

Export Customer Data

Download customer information for GDPR compliance or analysis.

Customer Portal

Waffo Pancake provides a self-service portal where customers can:

• View their active subscriptions
• Update payment methods
• Download invoices
• Cancel subscriptions
• View payment history

To give a customer access:

1. Go to customer details
2. Click “Generate Portal Link”
3. Send the secure link to the customer

Portal links are time-limited for security. Generate a new link if the customer needs extended access.

Data Export

Export your customer data in CSV format:

1. Apply any desired filters
2. Click “Export”
3. Choose fields to include
4. Download the CSV file

Available export fields:

• Email
• Name
• Country
• Status
• Created date
• Total revenue
• MRR
• Subscription count