Subscriptions

Manage recurring billing and subscriber relationships

Subscription Management

The Subscriptions page shows all recurring billing arrangements with your customers.

Subscription List

View all subscriptions in a detailed table:

Column	Description
Status	Current subscription status
Product	Product name and image
Customer	Subscriber email
Amount	Subscription price with currency
Interval	Billing frequency
Next Billing	Next charge date
Created	When subscription started

Subscription Statuses

Active

Subscription is live and billing normally.

Trialing

Customer is in free trial period.

Past Due

Payment failed, awaiting retry.

Canceling

Cancellation requested, active until period end.

Expired

Subscription has expired.

Canceled

Subscription has been terminated.

Billing Intervals

Interval	Billing Frequency	MRR Calculation
Weekly	Every 7 days	Amount × 4.33
Monthly	Every month	Amount × 1
Quarterly	Every 3 months	Amount ÷ 3
Yearly	Every 12 months	Amount ÷ 12

Filtering Subscriptions

Filter	Options
Status	Active, Trialing, Past Due, Canceling, Expired, Canceled
Product	Any subscription product
Interval	Weekly, Monthly, Quarterly, Yearly
Customer	Search by email

Subscription Details

Click on a subscription to view:

Overview

• Subscription ID
• Status and status history
• Product details
• Pricing and currency
• Billing interval

Billing Info

• Current period start/end
• Next billing date
• Payment method on file
• Billing history

Customer

• Customer email
• Account details
• Other subscriptions from same customer

Payment History

• All charges for this subscription
• Successful and failed attempts
• Refunds

Managing Subscriptions

Cancel Subscription

1. Open Subscription Details

   Click on the subscription you want to cancel.

2. Click 'Cancel Subscription'

   Find the button in the actions menu.

3. Confirm Cancellation

   Cancellation takes effect at the end of the current billing period. The subscription enters “Canceling” status until the period ends, then becomes “Canceled”.

The customer retains access until the end of their current paid billing period.

Resume Subscription

For subscriptions in “Canceling” status, a reactivation endpoint exists but currently returns 501 (not yet implemented).

Subscription Metrics

Statistics Cards

Metric	Description
MRR	Monthly Recurring Revenue
Active	Count of active subscriptions
Trialing	Count of subscriptions in trial
Canceled	Count of canceled (this period)
ARPU	Average Revenue Per User

MRR Calculation

MRR is calculated from all active subscriptions:

MRR = Σ (Subscription Amount × Interval Factor)

Where Interval Factor:
- Weekly: 4.33
- Monthly: 1
- Quarterly: 0.33
- Yearly: 0.083

Failed Payments

When a subscription payment fails:

1. Status changes to “Past Due”
2. Automatic retry attempts (3 attempts over 7 days)
3. Customer notified via email
4. If all retries fail, subscription may cancel

Dunning Emails

Automatic emails sent to customers:

• First failed payment notification
• Retry attempt reminders
• Final warning before cancellation
• Cancellation confirmation

Trial Periods

For products with trials enabled:

Field	Description
Trial Status	Active trial indicator
Trial Days	Total trial length
Days Remaining	Time left in trial
Conversion Date	When first charge occurs

Track trial conversions:

• Trial → Active (converted)
• Trial → Canceled (churned before conversion)

Platform Trial Protection

Waffo Pancake automatically tracks consumer trial history at the platform level. The actual trial days granted to a consumer may be less than the configured value if the consumer has used trials before. This prevents trial abuse without requiring any action from the merchant.

For Product Groups with shared trial enabled, trial usage is shared across all products in the group.

Subscription Actions

Change Product/Plan

Upgrade or downgrade the subscription to a different product. Note: this endpoint currently returns 501 (not yet implemented).

Update Payment Method

Send customer a link to update their card on file.