Analytics

Business insights and performance metrics

Analytics Overview

The Analytics page provides comprehensive insights into your business performance with interactive charts and key metrics.

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Key Metrics

Revenue Metrics

Metric	Description
Total Revenue	Sum of all successful payments
MRR	Monthly Recurring Revenue from subscriptions
ARR	Annual Recurring Revenue (MRR × 12)
Average Order Value	Average transaction amount

Customer Metrics

Metric	Description
Total Customers	Unique paying customers
New Customers	Customers acquired in period
Repeat Customers	Customers with multiple purchases
Customer Lifetime Value	Average revenue per customer

Subscription Metrics

Metric	Description
Active Subscriptions	Currently active subscriptions
Churn Rate	% of subscriptions canceled
Net MRR Growth	MRR change over period
Trial Conversion	% of trials converting to paid

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Charts & Visualizations

Revenue Chart

Interactive line chart showing:

• Daily/weekly/monthly revenue
• Trend lines and comparisons
• Period-over-period growth

Time Ranges:

• Last 7 days
• Last 30 days
• Last 90 days
• Last 12 months
• Custom range

Transaction Volume

Bar chart displaying:

• Number of transactions per period
• Successful vs failed breakdown
• Average transaction size

Customer Geography

Visual breakdown of customers by location:

• Country distribution map
• Top markets by revenue
• Regional growth trends

Top Countries

See which countries generate the most revenue.

Currency Split

Revenue breakdown by transaction currency.

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Date Range Selection

Quick Filters

Filter	Period
Today	Current day
Last 7 Days	Previous week
Last 30 Days	Previous month
Last 90 Days	Previous quarter
This Year	Year to date

Custom Range

Select specific start and end dates for detailed analysis.

Comparison

Enable comparison mode to see:

• Period-over-period changes
• Percentage growth/decline
• Trend indicators

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Metric Cards

Each metric card displays:

Element	Description
Value	Current metric value
Change	% change from previous period
Trend Arrow	Up (green) or down (red) indicator
Sparkline	Mini chart showing recent trend

Click on any metric card to see a detailed breakdown and drill-down analysis.

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Export & Reports

Export Options

Format	Use Case
CSV	Data analysis in spreadsheets
PDF	Professional reports for stakeholders
JSON	Programmatic access via API

Scheduled Reports

Set up automated reports:

• Daily summary emails
• Weekly performance digest
• Monthly business review

Configure in Settings → Notifications.

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Filtering & Segmentation

Filter by Product

View analytics for specific products:

• Individual product performance
• Product comparison
• Best sellers ranking

Filter by Customer Segment

Segment analytics by:

• New vs returning customers
• Subscription tier
• Geographic region

Filter by Payment Method

Analyze by payment type:

• Card payments
• Apple Pay / Google Pay
• Regional payment methods

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Understanding Your Data

Test vs Live Mode

Analytics data is separate for Test and Live modes. Ensure you’re viewing the correct environment.

Data Freshness

Data Type	Update Frequency
Transactions	Real-time
Aggregated Metrics	Every 5 minutes
Charts	Every 15 minutes

Timezone

All analytics use UTC timezone. Timestamps are converted to your local timezone for display.

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Best Practices

Track Key KPIs

Focus on metrics that matter:

• MRR for subscription health
• Churn rate for retention
• LTV for customer value

Set Benchmarks

Compare against:

• Your historical performance
• Industry averages
• Growth targets

Review Regularly

Schedule time to review:

• Daily: Transaction volume
• Weekly: Revenue trends
• Monthly: Full business review