Store Settings

Configure your store profile, checkout appearance, notifications, and webhooks; create and delete stores

Overview

Store Settings lets you manage all store-level configurations. Access it from Settings in the sidebar.

There are four tabs:

Tab	Description
General	Store profile, branding, and verification
Checkout	Checkout page appearance
Notifications	Email notifications for you and your customers
Webhooks	Webhook endpoints and event subscriptions

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General

Store Profile

Field	Description
Store Name	Your store’s display name (also updates the public store URL)
Store Slug	URL-friendly identifier, auto-generated from store name
Store Logo	Square image, at least 200×200px
Support Email	Customer-facing contact email shown on receipts
Website	Your product website
Checkout Return URL	Redirect URL after checkout success or failure

Changing the store name will also update the public store URL automatically.

Store Review

Complete store verification to enable live payments. Status options:

Status	Description
Not Started	Verification not yet initiated
In Progress	Partially filled, not yet submitted
Under Review	Submitted, typically takes 1–3 business days
Verified	Approved — live payments enabled
Verification Failed	Not approved — update and resubmit

See Business Details for the full verification flow.

Creating a New Store

Each merchant account can have up to 20 stores. Click your current store name in the top navigation bar and select Create New Store, then follow the setup flow.

Each store is fully independent — with its own products, consumers, orders, and settings.

Deleting a Store

Permanently deletes the store and all associated data. This action cannot be undone.

You must delete all products before deleting the store.

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Checkout

Customize the appearance of your checkout page. Supports both light and dark themes.

Branding

• Logo — Shown in the checkout header. Synced with Store Logo in General Settings.

Colors

Setting	Description
Primary	Button and highlight color
Background	Page background
Card	Card and panel backgrounds
Text	Primary text color

Styling

• Border Radius — Corner roundness for buttons, cards, and inputs

Dual Theme (Light & Dark)

Enable dual theme to configure separate color palettes for light and dark modes. Customers see the theme that matches their system preference, or you can set a default.

Use Import from website to automatically extract your brand colors from your website URL.

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Notifications

Customer Emails

Configure which emails Waffo Pancake sends to your customers:

Email	Trigger
Order confirmation	Customer completes a one-time purchase
Subscription confirmation	Customer starts a new subscription
Subscription cycled	Subscription automatically renews
Subscription updated	Customer changes to a different subscription plan
Subscription canceled	Customer cancels their subscription
Subscription uncanceled	Customer reactivates a previously canceled subscription
Subscription revoked	Canceled subscription permanently ends
Subscription past due	Subscription payment fails
Upcoming charge notice	Sent before next charge or trial ends

Your Notifications

Configure which events send a notification to you:

Notification	Trigger
New Orders	A new order is placed
New Subscriptions	A new subscription starts
Subscription Canceled	A subscription is canceled
Refund Requests	A refund is requested or processed
Chargebacks	A chargeback is received
Payout Completed	A payout is completed

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Webhooks

Configure webhook endpoints to receive real-time event notifications.

Endpoints

You can configure separate endpoints for Test and Live environments.

Field	Description
Endpoint URL	HTTPS URL to receive webhook POST requests
Public Key	Use to verify webhook signature authenticity

Event Types

Select which events are delivered to each endpoint:

Group	Events
Order	order.completed
Subscription	subscription.activated, subscription.payment_succeeded, subscription.updated, subscription.canceling, subscription.uncanceled, subscription.canceled, subscription.past_due
Refund	refund.succeeded, refund.failed

Event Logs

View recent webhook delivery history — status (succeeded / pending / failed), response body, and retry attempts. Use Send test event to trigger a test delivery.

Failed deliveries are retried up to 3 times with exponential backoff.